Driver Recruiting, A Competitive Advantage

Finding great drivers has never been harder—but the fleets that treat recruiting as a strategic advantage will win.

In this episode we dive into one of the trucking industry's biggest challenges: driver recruiting. From employer branding and driver retention to recruiting technology and compensation, the panel explores why the old recruiting playbook no longer works—and what successful fleets are doing differently.

The conversation examines how recruiting has shifted from simply filling seats to building long-term relationships with drivers, why retention deserves as much attention as hiring, and how carriers can create an experience that drivers actually want to be part of. The panel also discusses the growing role of AI, social media, incentives, and company culture in attracting the next generation of professional drivers.