Is There A Super Cycle Forming?

Is trucking on the verge of a freight supercycle—or are we simply witnessing the start of a long-awaited recovery? In Episode 2 of Season 6 of Sense Per Mile, Kevin Hall, Karen Smerchek, and Thom Albrecht break down one of the biggest questions facing trucking today: What happens next as capacity tightens, regulations reshape the market, and carriers finally begin to regain pricing power?

The trio explores the definition of a freight supercycle, the regulatory changes already impacting capacity, and why some industry leaders believe the ingredients are in place for a multi-year carrier-friendly market. They also discuss how carriers should be thinking about pricing, driver recruiting, technology investments, yield management, and long-term strategic planning after one of the longest and most painful downturns in trucking history.

In this episode:

• What defines a trucking supercycle

• Why today's market differs from previous freight recoveries

• The regulatory and legal changes reshaping capacity

• How carriers should approach pricing in a tightening market

• Driver recruiting challenges as competition for talent increases

• Why yield management matters more than fleet growth

• The importance of acting on data before the market fully turns

• Technology investments that can create long-term advantages

• How fleets can prepare for sustained profitability

• Why some leaders believe trucking is entering its most exciting period in years

Whether you're a fleet owner, executive, broker, shipper, or industry professional, this episode offers actionable insights on navigating the next phase of the freight market and positioning your business for success.