Building an AI-Ready Culture

In Episode 3 of Sense Per Mile Season 6, Kevin Hall, Karen Smerchek, and Thom Albrecht separate AI hype from real-world results. From recruiting and operations to pricing, customer service, and fleet management, the panel explores where AI is already creating value—and where human expertise still wins.

Karen shares how Veriha Trucking has continued investing in technology throughout the freight downturn, why she's embracing AI as a tool to eliminate keystrokes instead of people, and why curiosity is becoming one of the most valuable skills in leadership. Kevin discusses how AI is transforming product development and recruiting, while Thom explains why trucking companies should focus on practical use cases instead of chasing every new trend.